This is a enquiry/thought encountering process about understanding the raw viewpoint of the brand and how it would like to be perceived. The essence of how a brand has been resonating is the first enquiry, before crafting any strategy for resonance. The team assess viewpoints or perception points on various levels of the brand, ranging from its service levels, product quality and deliveries, systems, organizational culture to marketing and advertising strategies. The intent of establishing a quick understanding helps the team establish a summary of the brand and how strategies can be built from it thereafter. We analyze how effective prior strategies have been before we adopt, adapt or add on our creative touch.
At this stage of the thought process, we dabble in creativity and possibilities. We engineer ways to resonate a brand’s essence, highlighting its core strengths and building key conversations/activities around it. All initiatives will focus on establishing and thriving trust to inspire connection and engagement.
