Getting Your Audience to Advocate Your Brand
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An inspiring first session of Live & Inspire: Biz Insights kicks off!

The huge, standing-room only crowd at Starbucks, Bangsar Village 2 last Thursday marked the fourth season of Live & Inspire Series, this time around themed – Business Insights. Sponsored by Telekom Malaysia Berhad (TM) and ACCA Malaysia, the first in a 6-part series saw a full house gathered for a fun-filled evening of learning and networking.

Live & Inspire – Business Insights is a 6-part series held monthly to featuring corporate business leaders from different fields sharing insights on strategies and ideas that are driving factors in building an organization. Every month, these individuals gather in a casual “unconferenced-over-coffee” session, allowing intimate communication, interactivity and conversation on the subject matter of the day’s theme.

The first session of Live & Inspire – Business Insights kicked off with one of THE most media-savvy men in Malaysia, Prashant Kumar. Prashant is the CEO of Mediabrands Malaysia, the umbrella company of UM, Initiative, Reprise and Rally, all renowned media companies in their own right within Malaysia dealing with mainstream media, social media, marketing and all things that makes consumers tick. Prashant has been involved in media for many years and is well known as a brand rejuvenator, creator and media specialist.

In his conversation with the audience, Prashant spoke about the “how to” in building brands that are able to reach larger audiences and consumers. In addition, he also presented some very interesting examples, one of them being TM’s “Everyone Connects” social networking campaign that brought together youths from all over the country, online and culminated in a huge sing-along session at Bukit Bintang in 2010. He especially emphasized the use of social media in getting the audience to talk about a brand in a positive manner.

In the subsequent Q&A session, the audience then engaged Prashant in conversation, especially in regards to how social media can be harnessed effectively for small businesses, Business to Business (B2B) organizations and the challenge of creating content suitable for use in digital and social media. In addition, Prashant also cautioned the audience that social media campaigns tended to end much faster as compared to normal mainstream media campaigns, given the extremely high turnover of information online. At the end of the Q&A session, members of the audience had a chance to win some excellent prizes, courtesy of Starbucks Malaysia & Borders Bookstores Malaysia.

Aside from the speaker segment, the first session of Live & Inspire: Business Insights began with an introduction to Friends to Mankind and its business network offshoot, MY3EN. Friends to Mankind is an international non-profit foundation that works with individuals, corporations and humanitarian organizations towards the betterment of humanity. MY3EN is a business network that connects business people to assist them in building, expanding and empowering each other’s business through partnerships, social commitment and other forms of collaboration that in turn, enriches humanity as a whole. For more information on Friends to Mankind, check out friendstomankind.org and to find out how you can be a partner with My3EN, visit my3en.com.

The first evening of Live & Inspire: Business Insights wrapped up on an acoustic high, with a rousing yet intimate performance by Su & The Boys – The Next Chapter.

The 2nd session of Live & Inspire: Business Insights is scheduled for the 14th of July 2011.

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